The Media Guild

The Media Guild is a membership programme that youth members can opt into if they’re seeking long-term creative development. Inspired by the classic Artisan’s Guild model, which develops professional artisans through formal apprenticeships, the Media Guild is one of the innovations of the lab that seeks to retain members and give them incentives to advance themselves in order to seek employment opportunities.

Beyond simply learning how to use media, members of the guild learn about all aspects of media professionalism. Participation in the guild includes training in product pricing and marketing, career-building (interviews, resumes, and networking), and understanding of civic engagement. Throughout the duration of their membership in the guild, members will build and develop their own portfolio. These portfolios will be used to help them procure commissioned jobs, which BCMD will facilitate through our personal contacts.

Guild Structure

In the guild, members move in calibrated steps through a series of apprenticeship and mentorship levels. Production accomplishments earn these advancements. Members enter the guild as aspirants, move through ranks of apprentice, guild, and senior guild.

The levels are structured in terms of responsibilities, knowledge, skills and benefits. Members advance by applying to fulfilling their responsibilities, passing a skills/knowledge test, and being voted in by higher members (for the higher levels, indicated by an asterisk). As they advance, they begin to mentor less experienced young members, all the while enhancing their personal, professional, and creative development.

Aspirant

Responsibilities Attend Lab a minimum of 2 days/week

Participate in one exhibit, open mic night, or screening event

Complete 3 hours of community service

Knowledge The history of media in Bhutan

The 5 core concepts of media literacy

Basic sales knowledge

How to write a letter to the editor

Skills Produce greeting/invitation/business cards, envelopes, and bookmarks
Benefits X% of shares in personal product sales

Apprentice

Responsibilities Attend Lab a minimum of 2 days/week

Regular participation in exhibit, open mic night, or screening events

Complete 5 hours of community service

Knowledge Article 7, 8, 9 of the Constitution

How to write a news release

Skills Presentation skills

Be capable of tutoring an aspirant in how to use a specific software package (e.g. how to edit in iMovie) or media equipment (e.g. how to use a still camera)

Creating advertising material (e.g. videos, posters, etc.)

Benefits Commissioned work for CSOs,

Internship opportunities,

Travel opportunities to present at schools

X% of shares in personal product sales

Guild

Responsibilities Attend Lab a minimum of 2 days/week

Regularly organizing exhibit, open mic night, or screening events

Complete 7 hours of community service

Knowledge History of democracy in Bhutan

 

Skills Lead a presentation on the Constitution

Creating advocacy material (e.g. PSAs, posters, etc.)

Benefits Personal business card,

Opportunity for solo or group shows,

Attend retreats,

Commissioned work for CSOs,

Travel opportunities to present at schools

X% of shares in personal product sales

 

Senior Guild

Responsibilities Attend Lab a minimum of 4 days/week

Develop a professional plan,

Maintain resume and bio,

Regularly MC exhibit, open mic night, or screening events

Complete 10 hours of community service

Knowledge Basic Political Theory

Understanding of GNH

Skills Facilitating discussion forums and activities

Fundraising

Benefits Personal business card,

Lead retreats,

Opportunity for solo or group shows,

Commissioned work for CSOs,

Travel opportunities to present at schools,

Eligibility for Media Lab Manager,

X% of shares in personal product sales